Working In Progress

Esther Yu | 24-Hour Macaron Park Adventure

by 艾搭时尚
2019-06-24 13:39

This time, we peeled back Yu Shuxin’s persona —
Who would have thought there was a three-year-old “kid” hiding inside?

Who says Children’s Day is only for kids?
It’s also for the forever-young at heart.
This time, we’ve captured a playful spirit who never grows up!
And you behind the screen—
Let’s celebrate Children’s Day together
for a magical 24-hour “Macaron Park Adventure”

She’s like an adult who’s escaped the bounds of reality,
always managing to preserve a childlike spirit in her own world.
We call this rare kind of energy “one-of-a-kind youth.”

In an era where everyone seems crushed under the weight of work,
Yu Shuxin is a lucky girl.
She grew up in a privileged environment, surrounded by the care and protection of family and friends, which gave her the freedom to choose her own path.
And yet, she boldly chose the road of an actor— a path she knew would be anything but smooth.

From Chen Chenchen in Youth,
to Tian Jingzhi in My Amazing Boyfriend 2,
and soon, Cai Minmin in the upcoming Find Yourself—
Yu Shuxin’s acting has touched many hearts.
especially in her emotional crying scenes.
The screen floods with comments like,
“I just want to cry with the lead actress.”

Yu Shuxin once said:
“If you ask me whether it hurts—being tossed around in wirework over and over again—I have to say, it hurts, it hurts a lot. But if you let me choose again, I will still choose to persist. Not to prove anything to anyone, but for the dream I’ve held onto for so long—and everything I’ve worked for.”

Yu Shuxin is a quintessential Shanghai girl—
full of charm and resilience, even in the midst of play.
When faced with challenges,
Her instinct is always to hold on and keep holding on.

At the shoot that day in the “amusement park,”
BLACKPINK’s music was on loop from start to finish.
and little Miss Esther Yu was like a wind-up doll—
going nonstop for 24 hours straight.

Sipping bubble tea while shooting a fashion editorial—
Yu Shuxin’s genuine girl-next-door charm practically bursts through the screen.
She remained full of energy and sweetly carefree throughout.
chatting with the photographer and stylist, eager to share her own ideas for the shoot.

Her energy was just like a three-year-old tirelessly building LEGO—
that everyone on set couldn’t help but say, “What a lovely little girl!”

When it comes to public personas, labels, and misunderstandings,
Almost every artist faces the same struggles.
So we asked Yu Shuxin:
“What do you think about the online trolls? ”
She smiled and said,
“What trolls? Everyone loves me! ” (laughs)
In the eyes of someone this sweet and carefree,
The world is always full of kindness and beauty.

Esther Yu’s cuteness naturally draws people in—
But is it just a persona for the camera?
Here’s the honest answer:
No, it’s not.
She’s simply the sweet girl who showed up in this whimsical “Macaron Park Adventure.”

CREDITS:

Contributing Editor: 艾利 (Ailey)
Photographer: 吴宏斌 (Hongbing Wu)
Stylist: 超超 (Chaochao)
Makeup & Hair: 张翼 (Yi Zhang)
Videographers: 汪湘军 (Xiangjun Wang)
Video Editor: 汪湘军 (Xiangjun Wang)
Editor: 张婧荟子 (Naomi)
Designer: 萌萌 (Mengmeng)
Brand Acknowledgement: 左岸 (Zuo An)

AidaStar艾搭 19-6-1 19:13

#AIDA Star Girl 👧 Yu Shuxin#
Who says Children’s Day is only for kids? It’s also for those forever young at heart.
This time, we’ve caught a mischievous little sprite who never grows up—Yu Shuxin!

Join us—right there in front of the screen— for a non-stop 24-hour “Macaron Park Adventure” to celebrate Children’s Day!

Stay tuned for Esther Yu’s upcoming signature fashion editorial…

AidaStar艾搭 19-6-17 17:45

#AIDA Star Girl 👧 Yu Shuxin#
“24-Hour Macaron Park Adventure”
Yu Shuxin is like an adult who’s escaped from reality, always keeping her childlike spirit alive in her own world.
We call it “one-of-a-kind youth.” 💚

Yu Shuxin’s fashion editorial with Aida is coming soon—stay tuned…

AidaStar艾搭 19-6-18 17:11

#AIDA Star Girl 👧 Yu Shuxin#
“24-Hour Macaron Park Adventure” Part 1
Yu Shuxin’s cuteness naturally draws curiosity—is this just a persona for the big screen?
Here, I can tell you clearly: no. She’s simply the adorable girl who showed up in this “Macaron Park Adventure.”

Fresh Esther vibes are on the way—stay tuned with @aida Fashion… 💕

AidaStar艾搭 19-6-19 16:35

#AIDA Star Girl 👧 Yu Shuxin#
“24-Hour Macaron Park Adventure” Part 2

This time, we peeled back Yu Shuxin’s “persona” —
And to our surprise, found a three-year-old child hiding inside!
When it comes to personas, labels, and misunderstandings, every artist probably shares these same struggles.
So we asked Yu Shuxin,
“What do you think about the online trolls? ”
She smiled and said,
“What trolls? Everyone loves me! ” (laughs)

AidaStar艾搭 19-6-20 17:06

#AIDA Star Girl 👧 Yu Shuxin#
“24-Hour Macaron Park Adventure” Part 3

At the shoot that day in the “amusement park,”
BLACKPINK’s music was on repeat nonstop.
and little Yu Shuxin was like a wind-up doll—
full of energy for a full 24 hours.
Her genuine youthful charm practically bursts through the screen!

Stay tuned for Parts 4 & 5 💚
Xinxin will be teaching you how to style like a pro!

AidaStar艾搭 19-6-21 16:38

#AIDA Star Girl 👧 Yu Shuxin#
“24-Hour Macaron Park Adventure” Part 4
Yu Shuxin is a true Shanghai girl—
showing her resilience even while having fun.
When faced with challenges, her instinct is always to hold on and keep holding on.

💚 After seeing Xinxin’s sporty side, stay tuned for Part 5 coming up next~

AidaStar艾搭 19-6-24 14:05

#AIDA Star Girl 👧 Yu Shuxin#
Curious about what’s in Yu Shuxin’s bag?
Want to know her tips for shooting with a film camera?
And don’t miss our celebrity style segment, “What to Wear to the Amusement Park.”

Let’s see how Xinxin styles her look—come check it out!

1. Esther Yu | 24-Hour Macaron Park Adventure: https://mp.weixin.qq.com/s/BsV9jy94XnRQ3dYCpMuVIA
2. AidaStar艾搭 Weibo: https://weibo.com/u/6010831289
3. AidaStar艾搭 19-6-1 19:13 – https://weibo.com/6010831289/HwUSv5UHW
4. AidaStar艾搭 19-6-17 17:45 – https://weibo.com/6010831289/Hzl8vtRCC
5. AidaStar艾搭 19-6-18 17:11 – https://weibo.com/6010831289/Hzulf1EQh
6. AidaStar艾搭 19-6-19 16:35 – https://weibo.com/6010831289/HzDxhi1zY
7. AidaStar艾搭 19-6-20 17:06 – https://weibo.com/6010831289/HzNasbyGf
8. AidaStar艾搭 19-6-21 16:38 – https://weibo.com/6010831289/HzWptrTGJ
9. AidaStar艾搭 19-6-24 14:05 – https://weibo.com/6010831289/HAnGH7Oul