Working In Progress

Yu Shuxin—Half a Shade of Innocence

by 红秀GRAZIA
2022-12-12 12:29

Through a rich variety of visual narratives and creative approaches, Yu Shuxin’s most radiant moments have been vividly captured on camera. While many still think of her as the sweet girl in a blue princess dress, clutching a dainty handbag and speaking in a cutesy tone, Yu Shuxin has effortlessly dismantled that image. In truth, she has already grown into a mature woman.

Yu Shuxin, born with the innate qualities of a star, owns the spotlight both in front of the camera and in the public conversation. At 4:47 a.m., she and her team rush from the drama set to the photo studio—an intense pace of work that’s nothing new to her. Under the constant flash of strobes, she shifts effortlessly between sweet and seductive, adjusting her styling and poses with ease. In front of the camera, she holds a steady sense of control over everything.

Engaging with beauty is not just part of her job—it’s as natural to her as breathing. After a full day of shooting, night is just falling. “You know how I am—filming dramas, doing stages, fashion shoots… there’s barely any personal time left.” And yet, Yu Shuxin genuinely enjoys the magical adventures woven through each lens. She’s someone who brings vitality and a sense of freshness to every frame.

CREDITS:

Photography: Oliver June
Styling: 廖奕俊
Editorial Coordination: Suzie
Interview & Writing: Margaret Zhou
Makeup: 王亚飞
Hair: 秀梅 Molly
Producer: 张霜晨 曹燃
Photography Producer: 雷伊
Art Direction: 彭燕子
Styling Coordination: 吴嘉鑫、谢雯婷、毛灵菊
Design: Amy Wang

红秀GRAZIA 22-12-12 12:30

Issue 589 of #YuShuxinforRedShowCover is here! Born with the innate aura of a star, Yu Shuxin commands both the camera and public attention with undeniable presence. As the flashbulbs flicker nonstop, she flows effortlessly between sweet and sultry, adjusting her styling and poses with confidence. In front of it all, she maintains a steady, unshakable sense of control. Working with beauty—for Yu Shuxin—is both her profession and as natural as breathing. Actress, singer-dancer, and fashion “it girl” on Xiaohongshu, this striking girl born in ’95 has left a vivid imprint through each of these roles. For her, fulfillment comes from doing one thing exceptionally well within each identity: “If a drama I’m in airs and it turns out amazing, I truly enjoy that. If there’s a stage performance that’s powerful—beautifully prepared and absolutely stunning—I enjoy that too. And if an outfit I put together is really cool, I enjoy that just as much.”

红秀GRAZIA 22-12-12 13:30

Issue 589 of #YuShuxinforRedShowCover—The Video Is Here! When it comes to fashion, Yu Shuxin seems to have no style she can’t pull off. Childhood photos of her have gone viral online, with people marveling at how she’s “grown up in perfect proportion.” Across social media, snapshots from different stages of her life trace her open and self-assured journey in the pursuit of beauty. Just like fashion and trends that shift in the blink of an eye, Yu Shuxin—always standing in the spotlight—is constantly evolving. Her tastes and style don’t conform to a fixed mold. One moment she’s sweet and charming, the next she’s bold and commanding, and then suddenly playful in a way that makes fans cheer, “Long live quirky power! ”

1. Yu Shuxin—Half a Shade of Innocence: https://mp.weixin.qq.com/s/-7BKlzN2DLUYTZuSq21Yew
2. 红秀GRAZIA Weibo: https://weibo.com/graziachina
3. 红秀GRAZIA 22-12-12 12:30 – https://weibo.com/1703513687/MjefB7OZQ
4. 红秀GRAZIA 22-12-12 13:30 – https://weibo.com/1703513687/MjeDXsPRA